Performance Management Essay Example | Topics and Well Written Essays - 500 words

Execution Management - Essay Example er and retailer of forte espresso, manages issues of execution the board, for example, setting of norms by the Compensation and Management Development Committee. It has as one of their duties to: â€Å"Annually survey and suggest the target execution measures and the presentation focuses for official officials taking part in the Executive Management Bonus Plan (regardless of whether such official officials are Executive Officers) for endorsement by the board of autonomous chiefs of the Board and for confirming the exhibition of such official officials toward the finish of each monetary year.†1 In accordance with this obligation, Starbuck concocted an Executive Bonus plan whereby performing administrators can make up to 70% of their base pay for meeting execution measures and company’s key arrangement every year. Those worried about this reward plane are â€Å"Employees serving in places of official VP or more, just as certain other senior officials of the Corporation determined by the Compensation Committee†.2 All of this is to meet the statement of purpose of â€Å"establishing Starbucks as the chief purveyor of the best espresso on the planet while keeping up our firm standards as we grow.†3 The statement of purpose is regularly finished gatherings of top supervisors of all Starbuck offices around the globe. One of such follow up gatherings was hung on March tenth 2008 at Seattle, where the General Manager, Howard Schultz and senior individuals thought of what is known as â€Å"Howard Schultz Transformation plan correspondence number 10†4 in w hich 7 intense moves to be followed in the coming years; remain the undisputed espresso authority, reconnect into genuine business and motivate Starbucks accomplices, re-touch off organization passionate connection with the clients, grow the organization worldwide nearness while making each store the core of the nearby neighborhood, stay a pioneer in moral sourcing and ecological effect, make imaginative

Rare Rembrandt Rembrandt as Printmaker Essay Example For Students

Uncommon Rembrandt as Printmaker Essay A few hundred years after he lived and worked, Rembrandt remains a VIP of single-name status; odds are that few a long time from now his work will suffer while that of, state, Yanni may not. Of Rembrandt van Rijns 290 etchings, 85 are right now visible, alongside extra prints of the time, at UVMs Fleming Museum. The visiting show, Rembrandtâ and the Art of Etching, has just been seen by maybe a million watchers in South America, yet Burlington is its solitary North American stop. A short time later the works will come back to where most were created: Rembrandts own home, presently the Rembrandt House Museum in Amsterdam. The show offers Vermonters a selective chance to see huge numbers of the seventeenth century Dutch experts most significant works. Reached by telephone in Boston last week, Rembrandt House caretaker Dr. Weave van lair Boogert was asked, Why Burlington? his answer was basic: Janie Cohen. The Fleming Museum chief is the co-creator of Etched on the Memory The Presence of Rembrandt in the Prints of Goya and Picasso, and a lot of her examination was done in Amsterdam. Cohen has likewise contributed compositions to the Rembrandt House. So carrying this memorable assortment of etchings to Burlington was a characteristic decision for her Dutch partner. Van sanctum Boogert will give a discussion on Rembrandt at the Fleming this Thursday. The display contains a wide scope of subjects, including at any rate eight self-pictures. In the earliest, Rembrandt was in his twenties. The most popular is likely Self Portrait, Leaning on a Stone Sill from 1639. At 33, Rembrandt appears a practically fashionable youngster, as arrogant as DArtagnan from The Three Musketeers. In any case, that is an outer view. The specialists inward world is the thing that makes the show so fascinating, and the vehicle of scratching gives the ideal stage to survey it. Rembrandtâ sold a huge number of duplicates of etchings in the course of his life, and was most likely preferred known for those works over for his artistic creations. His specialized best stuff was best in class, and that virtuosity empowered him to practice the full scope of his expressive forces. Knowledge into Rembrandts innovative procedure can been found in the two conditions of The Three Crosses introduced in this display. Figures have been included and evacuated between the two states, both made on a similar copper plate. He likewise changed his creation by controlling light and shadow. Another strict print, Christ Healing the Sick from around 1649, outlines two specialized strides in the scratching procedure. A smooth ground was applied to the plate, and that ground was drawn through in an exceptionally immediate manner. At the point when scratched, the uncovered metal made moderately delicate lines to be inked. Then Rembrandt cleaned and dried the plate before scratching differentiating lines straightforwardly into the metal to add better subtleties to zones, for example, hands, toes and garments. Christ Healing the Sick is arguably Rembrandts most celebrated scratching, and it figures noticeably in the craftsmen legend. It is otherwise called the Hundred Guilder Print, and a few clarifications have been proffered for that inquisitive moniker. In 1755 a French craftsmanship vendor said that Rembrandt traded an impression of it for an Italian print worth 100 guilders. Another far-fetched story is that Rembrandt repurchased a duplicate of the print for that over the top total. Ongoing grant has uncovered a 1654 letter to the priest of Bruges from a contemporary craftsman that Rembrandts prints had sold for 100 guilders on a few events. That sort of prominence made him an affluent man, in any event for a spell. The Shell (Cornus Marmoreus) of 1650 recommends one reason Rembrandt went bankrupt in 1658. Van lair Boogert clarifies that something as outlandish as a Cornus Marmoreus shell would have cost the cost of a house in Amsterdam. It was basically a seventeenth century moon rock, and The Shell  Rembrandts just carving still life was drawn from an example in his broad assortment of doodads and artistic work. He had likewise gotten into the nearly inconceivable propensity for making prints for his own pleasure as opposed to explicitly available to be purchased. The Shell and The Hundred Guilder Print may have been such works. .ud3b16866a5186c774d00b5dd391fce1d , .ud3b16866a5186c774d00b5dd391fce1d .postImageUrl , .ud3b16866a5186c774d00b5dd391fce1d .focused content region { min-tallness: 80px; position: relative; } .ud3b16866a5186c774d00b5dd391fce1d , .ud3b16866a5186c774d00b5dd391fce1d:hover , .ud3b16866a5186c774d00b5dd391fce1d:visited , .ud3b16866a5186c774d00b5dd391fce1d:active { border:0!important; } .ud3b16866a5186c774d00b5dd391fce1d .clearfix:after { content: ; show: table; clear: both; } .ud3b16866a5186c774d00b5dd391fce1d { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; mistiness: 1; progress: murkiness 250ms; webkit-change: obscurity 250ms; foundation shading: #95A5A6; } .ud3b16866a5186c774d00b5dd391fce1d:active , .ud3b16866a5186c774d00b5dd391fce1d:hover { haziness: 1; change: darkness 250ms; webkit-progress: mistiness 250ms; foundation shading: #2C3E50; } .ud3b16866a5186c774d00b5dd391fce1d .focused content territory { width: 100%; position: rel ative; } .ud3b16866a5186c774d00b5dd391fce1d .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content beautification: underline; } .ud3b16866a5186c774d00b5dd391fce1d .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ud3b16866a5186c774d00b5dd391fce1d .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-outskirt sweep: 3px; content adjust: focus; content design: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .ud3b16866a5186c774d00b5dd391fce1d:hover .ctaButton { foundation shading: #34495E!important; } .ud3b16866a518 6c774d00b5dd391fce1d .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .ud3b16866a5186c774d00b5dd391fce1d-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ud3b16866a5186c774d00b5dd391fce1d:after { content: ; show: square; clear: both; } READ: Rembrandt EssayEvery piece in this display is remarkable, yet one of the most captivating is the 1652 print called Faust in many sources. Goethe promoted the narrative of Dr. Faustus 150 years after Rembrandts passing, along these lines, as van nook Boogert recommends, that ID isn't undisputed. The elective title, Practicing Alchemist, is likely increasingly precise. In any case, the print may show that Rembrandt had an enthusiasm for Jewish supernatural quality. His extravagant Great Jewish Bride print of 1635 seemed one year after his own marriage, and a large number of his dearest companions and supporters were Jews.à ‚ Rembrandt and his better half Saskia likewise lived in Amsterdams energetic Jewish quarter. Just one print, a dispatched representation, is known to have been created among 1660 and the specialists demise in October 1669. In the same way as other of his late works, the self-representations of his last years were ill humored and reflective. This can be found in his self-picture from age 42, in which the craftsman holds a carving needle to steadily follow his own maturing highlights. He is wearing plainer garments than in more youthful years, and sits in a dim live with just one light source an open window on his right side. That Rembrandt is the man who got interminable.

Thomsons Argument Of The Trolley Problem Philosophy Essay

Thomsons Argument Of The Trolley Problem Philosophy Essay An utilitarian is worried about giving the best bliss to the best measure of individuals, so in this first case an utilitarian would concur with Thomson and would state that it is compulsory to pull the switch and spare the more noteworthy number of individuals. A contradicting perspective would state that pulling the switch establishes as an ethical wrong, and would make the onlooker incompletely answerable for the demise. One has an ethical commitment to engage in these cases just by being available in the situation and having the option to change the result. Choosing to do nothing would be viewed as an unethical demonstration in the event that one qualities five lives mutiple. In the main case, the observer doesn't mean to hurt anybody; the mischief will be done paying little mind to what direction the streetcar goes. In the subsequent case, pushing and hurting the enormous man is the best way to spare the five individuals on the streetcar. conversely, Thomson contends that a key differentiation between the principal streetcar issue and the subsequent case is that in the main case, you essentially divert the damage, yet in the subsequent case, you really need to plan something for the enormous man to spare the five laborers. Thomson expresses that in the main case, no specialist has all the more a privilege than the other not to be killed, however in the subsequent case, the huge man has a privilege not to be pushed over the extension, disregarding his entitlement to life. To put the principal streetcar case in an alternate point of view I will introduce a comparative case. Something has turned out badly on a plane and is definitely going to crash and is going to a vigorously populated region. The plane pilot realizes that in any case blameless individuals will bite the dust so he turns the plane towards a less populated region, slaughtering less guiltless individuals. Was the pilots activity to control the plane an alternate way ethically passable? Thomson would state that the pilots activities were right, in light of the fact that the more noteworthy populated are has a similar option to live as the less populated region, and you are just redirecting the damage to slaughter less individuals which is ethically passable on the grounds that no rights have been disregarded. Thomson presents an elective case to the second streetcar issue to more readily represent her contention. For this situation, a specialist has 5 patients that are all needing organ transplants, and they will pass on without the organ, yet since they all have an uncommon blood classification there are no organs accessible. A voyager comes into the workplace for an examination, and the specialist finds that this explorer has the important organs that could spare these five kicking the bucket patients. The specialist inquires as to whether he would give and yet he earnestly decreases. Would it be ethically allowable for the specialist to murder the spectator and work at any rate? Thomson would contend that it isn't admissible to work on the explorer, on the grounds that the specialist would abuse his entitlement to life. This contrasts from the main streetcar case in light of the fact that in the principal case you are just avoiding the mischief rather than the subsequent streetcar case , and the transplant case, you need to act and plan something for a blameless individual so as to spare the five individuals. In the primary case none of the laborers have even more a privilege than the other not to be killed, however in the second case the huge man has a privilege not to be killed. In the transplant case, an utilitarian is worried about the best joy for the best number of individuals, so simply like in the primary situation where an utilitarian would state to pull the switch to slaughter one and spare five, he would do likewise in the transplant case to murder one and spare five. Thomson differs and expresses that in the main case executing one is a reaction of slaughtering five, in the transplant case you are disregarding a people right where the demonstration could have been maintained a strategic distance from in the first place. Thomson expresses that murdering is more terrible a demise brought about by allowing somebody to kick the bucket. In the main streetcar case it would appear to be discerning to concur that the individual is ethically committed to pull the switch and spare the five individuals. In the subsequent case, the individual ought not be compelled to push the huge man onto the track in light of the fact that for this situation he is murdering the man to spare the others where as in the primary case it is definitely either. It would likewise appear to be balanced that the specialist ought not kill the man for the transplant since it is like the subsequent case. In spite of the fact that for each situation you are yielding one to spare five, there are circumstances where it isn't ethically allowable to kill the one individual, for example, the subsequent case and the transplant case. For these situation the people right to life is abused, and in this way would make it ethically admissible to murder them. With the end goal for Thomson to legitimize her sentiments she needs to recognize the distinctions in the two cases that is sufficiently able to make a substantial contention. So, Thomson recognizes that in the two cases there is an honest observer who isn't dependable in any of the occasions, yet has the chance to engage so as to spare five individuals rather than the one. She expect that there is no relationship or strain at all between the spectator and the laborers so he has a reasonable psyche on what his choice ought to be. Thomson expresses that we have to concentrate on the privileges of the individuals as an unfortunate chore connection between the observer and the laborers. She contends that in the two cases the observer fouls up to the individual whose life he decides to forfeit, however in the second situation where the onlooker pushes the huge man, there is an immediate infringement of his privileges. By playing out the demonstration of pushing, the spectator is legitima tely disregarding on the enormous keeps an eye on right not to be executed. This contrasts from the primary situation where the spectator pulls a switch to murder one and spare five, since it doesn't abuse the single specialists rights; occupying a train doesn't damage anyones rights, yet pushing a guiltless man does. Thomson feels this clarifies why the onlooker is permitted to intercede by pulling the switch in light of the fact that the spectator can augment the utility without damaging anyones rights, though in the subsequent case, so as to boost utility the observer would need to abuse someones rights. The issue emerges that in the main case, despite the fact that the observer isn't legitimately disregarding the single specialists right, he is in a roundabout way abusing his privilege not to be executed. Thomson answers to this worry by saying that in spite of the fact that this is valid yet it being immediate or roundabout isn't significant when a people right not to be slaugh tered is concerned.

Inference questions where English and Math meet

One of the reasons that inference questions tend to be so difficult is that most people who take the SAT or ACT have never been exposed to basic formal logic (at least in a non-mathematical context) and consequently have no idea of the rules that the tests are  playing by. While reading is by nature considerably more subjective than math, the basic kinds of reasoning that govern the two sections are far more similar than what most people realize, and nowhere is this more apparent than on inference questions. It is first of all necessary to distinguish between inference and speculation. According that all-encompassing source of knowledge, Wikipedia, inference can be defined as the act of drawing a conclusion by deductive reasoning from given facts. Speculation, on the other hand, can be defined as a conjecture (guess), expressing an opinion based on incomplete evidence. Most incorrect answers to inference questions fall into the realm of speculation; that is, they could be true based on the information in the passage, but usually we simply dont have enough information to judge whether they are actually true. The correct answer is the one that can actually be deduced from the facts presented. Now, for a given assertion, If x, then y, there are two valid inferences: one is the statement itself, and the other is the contrapositive: if not y, then not x. So, for example, from the statement: if a creature is a dog, then it is an animal, we can make the valid inferences that: 1) A creature that is a dog is an animal (rephrasing of the statement) 2) All creatures that are dogs are animals (rephrasing of the statement) 3) if a creature is not an animal, then it is not a dog (contrapositive) This is the essential basis for inference questions. The tests do  not go so far as to deal directly with contrapositives, although using them can help on occasion. Most often, the correct answer to an inference question will quite simply be a rewriting of the of the original statement from a different angle. For example, if a passage states that the mass of a red dwarf star is smaller than the mass of the sun, the correct answer to an inference question about that fact might be that the mass of a red dwarf star is not larger thanthe mass of the sun. Incorrect answers will simply be outside the bounds of that statement and involve speculation. They might say things like, Red dwarves have the smallest mass of any object in the solar system or It is more difficult to determine the mass of a red dwarf than it is to determine the mass of the sun. The key to dealing with these statements is to make sure that you are absolutely clear about what the statement in question actually says. Take a couple of seconds, make sure you understand it, and write it down in your own words, then look for the answer closest to that statement. It should be correct.

Leyes que afectan a indocumentados en estado de Utah

Las leyes migratorias que afectan a indocumentados en Utah son importantes porque aplican  a 1 de cada 20 trabajadores. Y es que en este viven mà ¡s de 100,000 migrantes en situacià ³n irregular. Su presencia es muy visible en sectores como la agricultura, donde son 1 de cada 5 trabajadores, en el construccià ³n, donde son 1 de cada 7 y en el sector de los servicios donde son 1 de cada 9.   Para estos migrantes es muy  importante conocer sus derechos en el estado de Utah y distinguir entre las leyes que aplican y aquà ©llas que no està ¡n en vigor. 1. Situacià ³n actual de la dura ley HB495 La ley HB497 no aplica por decisià ³n de una Corte. Esta normativa del aà ±o 2011 que requerà ­a que la policà ­a comprobase el estatus migratorio de cualquier persona arrestada por un delito (felony) o por una falta de categorà ­a A, B o C. Asimismo tambià ©n exigà ­a que se verificase el estatus de cualquier persona que se considerase que podà ­a estar ilegalmente en los Estados Unidos.   Sin embargo sà ­ que es de aplicacià ³n el programa Comunidades Seguras, que ha sido reestablecido por orden ejecutiva del presidente Donald Trump. Si bien algunas ciudades en todo Estados Unidos han desafiado esa normativa convirtià ©ndose en lo que se conoce como ciudades santuario, en Utah no hay ninguna en la actualidad con esa calificacià ³n. En otras palabras, todas las ciudades en ese estado cumplen con Comunidades Seguras. 2. Cà ³mo aplica E-verify en Utah E-verify  es un programa para verificar que los trabajadores cumplen los requisitos migratorios para ser empleados. En Utah es  obligatorio su utilizacià ³n para: empleados pà ºblicosempresas privadas  que contratan con los organismos pà ºblicos y tambià ©n para las subcontratistasY todas las empresas privadas con mà ¡s de 15 empleados   3.  Programa huà ©sped Ley HB116 para migrantes indocumentados   En el aà ±o 2011 Utah aprobà ³ la Ley HB116 que creaba un programa de trabajador huà ©sped para migrantes indocumentados para permitirles trabajar legalmente dentro del estado, si se cumplà ­an una serie de condiciones: Comenzarà ­a  a aplicarse a partir de 2013, despuà ©s se retrasà ³ su inicio a 2017, pero lo cierto es que nunca ha entrado en vigor ni se cree que llegue a aplicarse.  Se beneficiarà ­an  los indocumentados que pudieran probar que residen y trabajan en Utah en el sector agrà ­cola y tambià ©n sus familiares inmediatos: cà ³nyuges e hijos solteros menores de 21 aà ±os.Se establecà ­a  el pago de una multa de hasta $2,500 por persona para optar al programaSe tendrà ­an menos derechos laborales que los disfrutados por ciudadanos americanos y residentes permanentes legales.Para favorecerse de esta medida, era  requisito imprescindible no tener rà ©cord criminalSe concederà ­an permisos de trabajo por un periodo de dos aà ±os.Crearà ­a un sistema paralelo para recaudar impuestos Pero esta ley nunca entrà ³ en vigor porque necesitaba un permiso del gobierno federal que jamà ¡s fue concedido. Es muy probable que la propia asamblea legislativa de Utah que en 2011 aprobà ³ la ley vote para derogarla. Lo que sà ­ parece claro es que jamà ¡s entrarà ¡ en vigor. Tampoco han tenido aplicacià ³n las leyes HB466 que preveà ­a un acuerdo con el estado mexicano de Nuevo Leà ³n para emitir visas federales de trabajo ni la ley HB469 que permitirà ­a que ciudadanos americanos en el estado de Utah patrocinasen a personas extranjeras sin seguir los procedimientos establecidos en las leyes federales de inmigracià ³n. 5. Licencia de manejar para indocumentados En la actualidad, Utah es uno de los  estados de la Unià ³n Americana que emite licencias de manejar a indocumentados. En este estado se conoce como Driving Privilege Card, pero no puede ser utilizada como I.D. con foto para otros fines. 6. Beneficios para estudiantes universitarios indocumentados   Utah permite a los estudiantes indocumentados acceder a las universidades pà ºblicas de ese estado pagando  matrà ­cula in-state si cumplen una serie de requisitos, entre los que destacan: Haber estudiado por al menos 3 aà ±os en una high school de UtahHaberse graduado de High School o un equivalente, como por ejemplo el GEDHaber llenado una aplicacià ³n para regularizar la situacià ³n migratoria o estar dispuesto a hacerlo tan pronto como se califique para ello.Llenar el formulario HB144 Tuition Waiver Request Ademà ¡s, en aplicacià ³n de la ley SB253, los estudiantes universitarios indocumentados pueden beneficiarse de becas privadas que son administradas por las universidades pà ºblicas. 7. Beneficios pà ºblicos Los migrantes indocumentados no pueden recibir beneficios pà ºblicos, excepto aquellos que se brindan en situacià ³n extrema, como por ejemplo asistencia mà ©dica en casos de riesgo para la vida o ayuda nutricional a mujeres embarazadas o infantes por aplicacià ³n del programa WIC. 8. Derechos de los migrantes indocumentados Se calcula que en los Estados Unidos pueden residir en la actualidad entre 10 y 11 millones de migrantes en situacià ³n irregular. A pesar de ello, tienen una serie de derechos como por ejemplo:   No permitir a la policà ­a o a la migra la entrada en sus viviendas, a menos que muestren una orden judicial (warrant).No incriminarse y por lo tanto se tiene derecho a no hablar y a no mostrar documentos. En este punto es fundamental no mostrar jamà ¡s documentos falsos.no firmar ningà ºn documento sin consultar previamente con un abogado. Es importante no firmar una salida voluntaria sin entender bien en quà © consiste y cuà ¡les son las consecuencias. Para los migrantes indocumentados interesados en conocer mà ¡s a fondo sus derechos se recomienda que lean detenidamentela lista preparada en espaà ±ol por el Immigration Legal Resource Center. Este es un artà ­culo informativo. No es asesorà ­a legal.

1 Techniques for Answering English Paper - 1483 Words

TECHNIQUES FOR ANSWERING ENGLISH PAPER | MUKA UTAMA | [ Klik ke Menu ] | TECHNIQUES FOR ANSWERING THE SPM ENGLISH PAPER (PAPER 2) a. DIRECTED WRITING In the first section of the SPM English Paper 2, students are expected to spend about thirty minutes, expanding on given notes. For this section, imagination and creativity do come into play because even though certain facts are given, they serve as a mere guide. You are required to do at least three major things: 1. Use the right format for your writing 2. Include all the facts given in the question 3. Elaborate or provide your OWN but relevant details) on these given facts.From the total of 30 marks awarded here, 15 are for CONTENT and the other 15 is†¦show more content†¦Read the passage once more to ensure that you have not left out any pertinent points.Now, begin summarizing. Ignore irrelevant explanations and superfluous examples. Focus on the main ideas and those that support the theme of the passage. Generalize and convert lengthy sentences into shorter ones. Use one, or shorter words that can substitute the meaning of a long phrase in the passage. For example, my mother, my father, my brother, and sister can be rephrased as my family.Group similar points together - for example the feelings of a person or the advantages of a certain procedure/machine. Rather than use three or four sentences to convey all of it, you ca put it all in one or two sentences. Use commas – they help. You will need skill for this, and that is why you should practice writing a lot of summaries before the real examination.Many students grapple with summary writing because they get caught up with the words used in the passage. They want to use all of them. The reason? They feel that the author’s words are best and that almost all that is contained within the original passage is important and necessary to be included in their summary. As such, most students tend to copy the author’s words as much as possible and try to include almost everything from the ori ginal passage into the summary.The result is a chop cut-and-paste version of the original. It has little meaning and relevance. It is NOT even a summaryShow MoreRelatedEssay about Mastering a Second Language557 Words   |  3 Pagesconsolidate their existing knowledge. Therefore, this paper is going to mainly identify these two big theories, Input(roughly tuned input and caretaker speech) and output(noticing), and explain why and how these theories are instantiated. My unit theme is language. 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AnswerDash Marketing Analysis Samples †MyAssignmenthelp.com

Question: Discuss about the AnswerDash Marketing Analysis. Answer: AnswerDash Go-To-Market Approach AnswerDash is a self service interface offering questions and answers to customers on website. The company has been in operation since 2012. The company aims to facilitate customer service for businesses by intelligently coming up with an analytic feature that predicts questions and answers. The following study will assess the go-to-market approach of AnswerDash in meeting it marketing objectives. Customer Selection: The AnswerDash targets businesses involved in e-commerce. These business have many customers visiting their website to order for products or seek more information about the product. Answer Dash fulfills the need for corporate organizations to answer questions from customers regarding various aspects of the organization, products offered, prices, as well as services (Baron 2007). Therefore, AnswerDash provides its customers with an easy to use user interface where customers can interact with the organization directly but without having an individual personally attending to the questions of customers. The customer base of AnswerDash is therefore composed of corporate organizations and other non-profit making organizations that have a large customer base (Zimmerman Ng n.d.). This organizations use AnswerDash to offer customers of these organizations customer services. Pricing strategy of AnswerDash: The strategy of that AnswerDash uses to set its prices is based on a combination of various price setting mechanisms. The first consideration for the company is covering the cost of providing the services. The company has to identify the point at which it breaks even and then set a price that is able t generate profits for the organization. AnswerDash pricing is also done depending on the specific needs of the client. If a client is in need of a more sophisticated contextual QA services will be charged higher prices for this services (Fottler et al. 2012). The prices also depend on factors such as site traffic, complexity of content and the deployment channel. There is also the fixed rate option where the consumer agrees on usage and the price to be charged for the services. Communication- communication and advertising for AnswerDash is mainly done through internet. The company publicizes itself through its website and other internet means to publicize itself. The company also participates in trade fairs, shows, and exhibitions to showcase the products and services offered by the company. AnswerDash has a sales department with many sales representatives who find clients on behalf of the company. The company engages various corporate organizations and enters into partnership with them to provide important customer care services. Communication by the company is also done through print and broadcast media (France 2013). This however is not on a large scales basis since the company is still growing and has little revenue to spend on advertising. Sales effort: The sales efforts for AnswerDash are coordinated by themarketing department of the organization through sales representative who represent the company. The direct sales method of the company is very suitable in this service industry since there is need for personal engagement with the client. Economic value created for E-Commerce user vs Saas The economic value created by a customer by using a particular product is determined by the anticipated benefits associated by the product that is being consumed. The economic value to customer for a product is calculated by comparing the cost of the product or equipment and comparing the cost associated with the current product with the cost of the current commodity. In this case, the cost and benefit of using E-commerce is assessed against the cost of using Saas. The E-commerce business has expanded and become more reliable with the development of social media which has resulted to an evolution in customer service. Most businesses have shifted their sales to online platform and this has made it increasingly important for companies to offer E-commerce customer service. One of the advantages of E-commerce over Saas is that the E-commerce customer service is that it helps in shaping and controlling buying cycles and amplifying the voices of the consumers whereas SaaS only answers the queries of consumers concerning organizations products (Gillin Schwartzman 2011). This therefore means that the customer E-commerce interacts with customers better than SaaS on a personal level basis and therefore customers and the organization create a better understanding between them. Economic value for an E-Commerce client Costs for company X without using E-Commerce Customer service cost $10,000 Selling costs $15,000 Internet advertising cost $7,800 Total $32,800 Cost for company X after using E-Commerce Customer service cost $7,900 Selling cost $6,800 Internet advertising $5,900 Total cost $20,600 The economic value that E-Commerce offers to customer X is calculated by adding the cost before using E-Commerce and then subtracting the total from cost after using E-commerce. If the value is positive, it means that the system has positive economic value to the company. In this case, the economic value offered to company X is 32,800-20,600=$12,200 SaaS provides an organization with reduced time to benefit. This means that the online customer service under SaaS does not only provide customers with an opportunity to interact with the organization but also an opportunity to acquire goods and services. This is done by providing proper red directs and hierarchies of site that directs customers to the specific websites where they can obtain specific relevant information. The following is an example of how the economic value of a company applying SaaS can be calculated as follows: Cost before application of SaaS Customer service cost $14,400 Selling costs $12,000 Internet advertising cost $9,800 Total $36,200 Cost after use of Application of SaaS Customer service cost $9,400 Selling costs $8,800 Internet advertising cost $7,200 Total $25,400 Cost savings benefits are the benefits derived from the use of AnswerDash are the advantages of using the service due to its ability to reduce costs for the organization. The cost benefit value of AnswerDash to its users is the amount of cost that the service is able to save as compared to when it was not being used for customer service. Revenue lifting benefits are the benefits that accrue to an organization as a result of use of increase in revenue due to use of a technology that did not exist before. The revenues that are being accrued to the organization now is subtracted to the revenues that were being accrued previously by the business. Calculating Customer LTV Customer LTV is important for a company to be able to plan and increase its profits to desirable levels. The customer lifetime value is also important to overcome the overall e-commerce success. The following is the formula for calculating customer lifelong. CLV= ((TAOV) AGM) ALT Where: T=Average monthly transactions AOV= Average order value ALT=Average Customer Lifespan (in months) AGM+ Average gross margin The overall formula then appears like: CLV=GML(R/ (1+D-R) R=monthly retention rate D=monthly discount rate Therefore: T=1,000,000 AOV=2,100 ALV=36 months AGM=80% (1,000,00010)0.8=8,000,000 8,000,00036=288,000,000 R=88% D=10% 0.88/(1+0.1-0.88) CLV=72,000,000 By the end of the first year, AnswerDash had lost about 12,000 customers and gained approximately 9,000 new customers. In order to earn back their original investment at the current retention rate, the company needs to earn the original investment of $2.54 million the company needs to approximately 250,000 paying customers. The current conversion rate for the company is 65%. This therefore means for every 100 prospective clients approached, only 65 will become paying customers. With the current customer number standing at 100,000, it means that the company requires 150,000 more customers. So the company will require approaching 6,337,500 more clients in order to recoup the initial investment. The three options available for AnswerDash include concentrating their focus on smaller corporate organizations with huge growth potential. The other option available to the company is minimizing the costs for the company so as to reduce prices for consumers. The third option for AnswerDash is the option of differentiating to develop new products and increase its product portfolio so as to increase its revenues and profit levels. the options available to AnswerDash are strategic options that the company can use to improve its market position and increase the number of customers to help the company break even.(Goodman 2009) The strategic options available to the company are in line with the goals and objectives of the company. The advantage of focus strategy for AnswerDash The focus strategy of AnswerDash will help the company to concentrate on serving the market needs of the small businesses which are not fully established. Concentrating on this market segment will help the company to have a huge number of potential clients and therefore it will be able to achieve its objectives (The Investigation of Effect of Customer Orientation and Staff Service-Oriented on Quality of Service to Customer Satisfaction and Loyalty in Hyperstar Stores" 2016). The strategy by the company will help the company since its capital and infrastructure is limited and therefore limiting its capacity to serve more sophisticated clients. The strategy of focusing on the specific market segment will help the company to position itself in the market and create a recognizable brand for itself. Disadvantages of the focus option The focus option limits the customer base to customers belonging to only the chosen focus market segment. By limiting itself to the young and growing business organizations, AnswerDash will have limited its options to clients with low capacity and therefore the bigger customers will not be given the necessary attention. Focus on the market segment of low capacity business organizations mean that bigger organizations will not have confidence in the ability of the company to offer them the services per their high expectations (Heaton 2012). This limits the growth potential of the company since both sets of customers are required to maximize growth. The other disadvantage of this option is that focusing on one segment increases the risk for the organization. This is because, in case of failure in the segment, the operations of the whole company will be affected and this may lead to total collapse for the company. Concentrating on the small business organization will cause the company to lose revenue. This is because, the big companies have more consumers, and therefore the company will have to pay more for the services provided. Advantage of cost reduction option By minimizing cost for AnswerDash, the company will be able to become more efficient and offer customers increased value for the services offered. Cost minimization will result to price reduction and therefore more customers will join the company and this will in turn result to increased revenues and profits for the firm. Cost leadership option will help the company to cement its position in the market and prevent competition from tech giants such as Google and Microsoft which are always seeking to differentiate and develop new products. Disadvantages of cost reduction option The reduction of cost will directly cut per unit selling price and this will in turn reduce the revenue for the company. Decreasing price does not necessarily mean that the demand for the service will increase since price is not the only determinant of demand. Advantages of differentiation option Differentiation will increase the product portfolio for the company and therefore increase its income streams. This in turn increases profits for the company. The differentiation of the products of the company will result to spreading of risk and therefore making the company more secure. Disadvantages of differentiation The option will increase the products of the company and it will be difficult to concentrate and market all the products. This therefore may lead to failure of the company. Differentiation requires a lot of capital so as to invest in new product development and marketing. AnswerDash lacks enough capital and this is not suitable for this company. AnswerDash will use the focus strategy to achieve its set objectives. The following is the marketing plan using the focus strategic option that AnswerDash will use to increase its customers and revenue: Target customers This strategy will focus on small businesses with huge growth potential. The companies that will be the main target for this strategic plan include companies in the retail sector, technological start ups, food and beverages industry, hospitality industry as well as transportation sector. The strategy will focus on ensuring that these clients get the customer services that they deserve at a very low cost (Hidalgo 2015). The decision to focus on the small businesses and start ups is informed on the potential growth of these businesses together with the cost involved in serving this market. Market positioning for AnswerDash The company will position itself as the most efficient and reliable contextual question and answer service. The business will be seeking to offer business organizations a chance to interact with their customers using a user friendly interface. This will reduce the need for customer service agents in the organization who are mostly overburdened by customers by questions regarding products, services and the company itself. The market position of AnswerDash is that of offering small businesses and organizations a chance to reduce the cost and increase effectiveness in delivery of customer services (Rundle-Thiele Russell-Bennett 2008) Communication The company will mainly rely on online communication to reach its prospective and existing customers. AnswerDash will advertise in its website together with other high traffic websites in order to gain publicity. The company will also rely on social media advertising through platforms such as Facebook and Twitter. The company will also rely on sales agents to approach prospective clients and sell the products and services to them. Selling and pricing strategy The company will use the direct sales method to reach its clients from different places. The company will use its sales agents who will sell on the behalf of the company and interact with the client to agree on prices and other relevant aspects of the deal (Sienkiewicz et al. 2016). The pricing strategy for AnswerDash will be a combination of various techniques. The main pricing method will be depending on the number of questions asked by clients and the second will be on complexity of the service being offered. The pricing will be such that consumers will be able to achieve their efficiency objective. Conclusion Marketing analysis is very important when designing strategies for an organization. This is because, analysis of the companies information and data helps to provide a marketer with all the necessary statistics that are needed to identify the strengths of the organization and the required to develop an effective strategy. This paper analyzes the economic value to customers of AnswerDash and also the Long life value of each consumer to the organization. From this analysis, a marketing plan is developed to help the company in achieving its marketing objectives and goals. References Baron, S. (2007). Interactions between Service Customers Managing On?site Customer?to?Customer Interactions for Service Advantage20071Richard Nicholls. Interactions between Service Customers Managing On?site Customer?to?Customer Interactions for Service Advantage. Poznan, Poland: The Poznan University of Economics 2005. Journal of Services Marketing, 21/7: 538-539. DOI: 10.1108/08876040710824898 Interactions between Service Customers Managing On?site Customer?to?Customer Interactions for Service Advantage20071Richard Nicholls. Interactions between Service Customers Managing On?site Customer?to?Customer Interactions for Service Advantage. Poznan, Poland: The Poznan University of Ec Fottler, M., Ford, R., Heaton, C. (2012). 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International Journal of Science and Research (IJSR), 5/3: 1837-1841. DOI: 10.21275/v5i3.18031604 Zimmerman, J., Ng, D. (n.d.). Social media marketing all-in-one for dummies, 1st ed.